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فهرست مطالب پروپوزال

فهرست مطالب پایان نامه

فهرست مطالب مقاله

برای پایان نامه های کارشناسی ارشد و دکتری مدیریت بازاریابی می توانید از یکی از حوزه های زیر استفاده کنید:

 

Advertising

Attitude

Branding

Business-to-Business Marketing

Channels

Cognition

Consumer Behavior

Cross- cultural and International Marketing

Customer Relationship Management and Customer Satisfaction

Decision-Making

Diffusion of Innovations

Direct Marketing

Distribution

Electronic Commerce and Internet Marketing

Goal-Derived Categorization

Hedonic Products

Information Processing

Intention-Behavior Link

Inter-organizational Collaboration

Market Analysis and Response

Market Orientation

Marketing Planning and Implementation

Marketing Strategy

New Product Development and Launch

Organization Behavior

Organizational Learning

Organization Relationships

Organization Structure

Pricing

Product Categorization

Product Management

Promotion

Public Policy

Retailing

Sales Force

Segmentation

Service Quality

Services Marketing

Theory and Philosophy of Marketing

Method Types

Choice Modeling

Correspondence Analysis

Content Analysis

Econometric Methods

Empirical Generalizations

Experimental Research

Forecasting

Historical Analysis

Latent Class Models

Measurement

Network Analysis

Regression

Statistical Methods (e.g., Stochastic Models)

Structural Equations Modeling

Survey Research

Time Series Modeling